Saturday, March 26, 2011

Win Your Kid a Day with the Cup!

Every hockey player’s dream is to hoist the Stanley Cup.  It’s what you play for in pickup as children, what you doodle in class, and what you make replicas of while you cheer on your favorite team.

For the first time ever, Discover is offering a chance for one player aged 13 or younger to spend a day with the Stanley Cup. Yes, the real Stanley Cup.  The NHL has never done anything like this before, allowed exclusive access to youth hockey players.

Here’s how to enter: send in a short video of your child’s most memorable hockey moment to before April 13th.  Between April 15 and April 21, the videos will be online for viewing and rating by fans.  The three videos receiving the highest number of votes will be the finalists, and those videos will be submitted to a panel of judges who will decide the winner.  The judges will decide the winner based on enthusiasm, appropriateness of theme, originality, creativity, and sincerity.

The winner get a surprise breakfast with the Cup in his or her home.  The lucky child will also be able to share the Cup with their team and community as if they had really won the Stanley Cup.  Videos may only be submitted by the parent or legal guardian of the child, and if there are any other children in the video, you will be contacted to get the permission to use the other child’s face from their parents.

For more information on this once-in-a-lifetime opportunity, click here.

I think this is great for the NHL.  Hockey may not be the most popular sport in the country, but the Stanley Cup is one of (if not the most) recognizable trophies in the world.  Giving young fans the opportunity to realize a dream is going to go a long way for building hype around the league.

So parents, send in your videos! Let's make this so great that both Discover and the NHL want to do it every year!

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